Tìr-Dhàimh: Showcasing the Beauty of Scotland

Tìr-Dhàimh – pronounced Teer-dayv – is the contemporary lifestyle brand, inspired by Scotland, it’s culture and breath-taking landscapes. It is the creation of Scottish designer, Rachel Devine who has instilled the very essence of what Scotland is into her modern designs, scents and fabrics. 

It was Rachel’s journey back home to Scotland that inspired her business and something which has helped to reconnect her with a place that feels more like home than ever 

We caught up with Rachel to learn more about the story behind Tìr-Dhàimh and why it’s so important to support independent businesses. 

 

Tìr-Dhàimh draws inspiration from Scotland: its people, its culture and its landscapes.

 How did your journey as a business owner begin? 

My journey as a business owner began around the time my husband and I decided to start trying for a family. We knew that we wanted to move back to Scotland (from London where we lived at the time) to be closer to our families, and because I’d always had a dream to have my own little business, it seemed like the perfect time to try and give it a shot!  I very naively thought that I’d have lots of time to work on the business when our little boy was sleeping! Needless to say, I was very wrong about that! In any case, we made it work, and now a few years down the line, I feel very proud to have grown a brand from scratch. 

Starting the business has been a great way for me to reconnect with Scotland, in a creative sense, but also in a personal sense”

It’s been a fantastic journey so far, meeting lots of small business owners, hearing about their journeys, and picking up advice along the way.
 

Where did the inspiration to establish your own brand come from 

I had been working in the fashion industry in London for quite a while, but felt like I needed a separate creative outlet to explore my own interests in print design.  I’ve always been fascinated by nature, so taking inspiration from Scottish wildlife was a perfect fit and so the concept of Tìr-Dhàimh (which means homeland in Scottish gàidhlig) was born.  I can find inspiration from almost anything from the glistening scales of a mackerel to the shape and form of dried seed pods to the changing winter plume of a ptarmigan, nature is so diverse and the closer you look, the more interesting it all becomes. 

Tìr-Dhàimh products create a sense of everyday luxury, marrying indulgence and sophistication with the comforts of home.

How important is Scotland and the concept of home to your brand?

Scotland is at the heart of every print I create, which forms the cornerstone of the business. The process starts with sketches and photographic studies of whatever has inspired me that season and develops into collages and digital artworks.  From there, I experiment with colour palettes and try to form a diverse range of prints. 

“The idea is to try to showcase the beauty of Scotland in a subtle way – so that even if you didn’t necessarily know what the design was based on, you could still appreciate the form, pattern or colours.”

 

What makes Tìr-Dhàimh different and unique? 

All the prints are created digitally in-house, by me and are only produced in small batches.  I am a stickler for hand feel, so you can be sure when you pick up a Tìr-Dhàimh scarf, you will be impressed by how soft and luxurious they feel!  We use digital print techniques to achieve depth of colour and detail that screen printing just sometimes can’t achieve and it’s also very important to us that digital printing is a more eco-friendly way of producing our scarves, as it uses much less water and harmful chemical processes than traditional printing methods. Trying to reduce waste is also important to us as a company, so we always try to repurpose off-cuts of our prints into other beautiful and useful items, like our gorgeous new 100% silk studs or our super luxe padded sleep masks.   

Traditional emblems are revisited and distilled into modern designs, scents and fabrics.

 How important is it to promote independent businesses? 

 It’s so important to promote independent businesses, whether that’s buying a product or service from them, recommending them to a friend, liking a post on social media – every little bit of support and traction helps that business thrive a little bit more, grow a little bit bigger and help to create a diverse and thriving economy.  I love discovering new businesses and finding unique products to buy for myself or as gifts, I would always rather purchase something with a back-story and try to buy local or shop independent when I can, imagine how dull the world would be if every town had the same shops selling the same things!   

 

What are your aims and ambitions for Tìr-Dhàimh? 

I would love to have a few more stockists around Scotland and the UK, we’ve picked up a few this year, despite the tough economic landscape, so that’s been really encouraging.  I would also definitely like to explore more products to carry the prints, perhaps a little capsule clothing collection! I’m currently working on some cushion designs, which is pretty exciting, so it would be great to get a bit more homeware in the collection too! 

Tìr-Dhàimh scarves, candles, eye masks and home accessories designed in and inspired by the Scottish Highlands are exclusively available to all Mór Card members.